BEAUTY OF JOSEON
BEAUTY OF JOSEON
A Korean skincare brand inspired by traditional Hanbang herbal medicine. It combines historical ingredients with modern skincare science to create gentle, effective formulations. The brand emphasises simplicity, skin nourishment and natural radiance.
Research
Research
Inspired by Beauty of Joseon’s new seasonal products, this spring campaign combines skincare visuals with natural floral symbolism. Tulips were chosen to represent renewal and growth, helping create a soft, fresh atmosphere that aligns with the brand’s calming and elegant identity.
Inspired by Beauty of Joseon’s new seasonal products, this spring campaign combines skincare visuals with natural floral symbolism. Tulips were chosen to represent renewal and growth, helping create a soft, fresh atmosphere that aligns with the brand’s calming and elegant identity.
Research
Inspired by Beauty of Joseon’s new seasonal products, this spring campaign combines skincare visuals with natural floral symbolism. Tulips were chosen to represent renewal and growth, helping create a soft, fresh atmosphere that aligns with the brand’s calming and elegant identity.
Design
Design
The animation features tulips emerging naturally from the ground before transitioning into bold branded visuals. Combining movement, seasonal colour palettes, and soft environmental lighting creates a fresh campaign aesthetic that reflects springtime renewal while keeping the products visually central throughout the sequence.
The animation features tulips emerging naturally from the ground before transitioning into bold branded visuals. Combining movement, seasonal colour palettes, and soft environmental lighting creates a fresh campaign aesthetic that reflects springtime renewal while keeping the products visually central throughout the sequence.
Design
The animation features tulips emerging naturally from the ground before transitioning into bold branded visuals. Combining movement, seasonal colour palettes, and soft environmental lighting creates a fresh campaign aesthetic that reflects springtime renewal while keeping the products visually central throughout the sequence.
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©2026 BY CHERELLE NICOLE
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©2026 BY CHERELLE NICOLE
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